B2B Marketing

10 Tips For Adding Video To Your Digital Marketing Mix

Integrating video content into email, social media and other digital channels can pay off big for marketers. Not only are more people engaging with video, but these video interactions are helping drive increased revenue:

  • More people watching: Video views on Facebook doubled from 4 billion in April 2015 to 8 billion in November 2015.1
  • Mobile explodes: “Watch time” on mobile devices doubled from 2014 to 2015; it grew 60 percent overall in that same time.2 •
  • Higher subject line CTR: Emails with “video” in the subject line generated an average 65 percent higher click-through rate.3
  • Video content outperforms: Email campaigns with video content can drive up to a 200-percent higher CTR that similar campaigns without video.3

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