B2B Marketing

15 Ideas For Anchoring Your Marketing Approach Around Customer Behaviors And Preferences

Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase – and they have higher expectations than ever. Learn how you can better connect relevant data, personalize engagement and move to a more customer-centric approach that will help you meet – and exceed – these expectations.

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