Measuring Marketing Insight Turning Data into Action
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance...
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance – because, while it’s easy to collect data, it’s difficult to turn it into deep insight.
This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
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