B2B Marketing

Measuring Marketing Insight Turning Data into Action

The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance – because, while it’s easy to collect data, it’s difficult to turn it into deep insight.

This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”

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