Guide: Tower Insurance Drives Deeper Customer Relationships with Digital Engagement

How does a company founded in the 19th century when Queen Victoria was still setting moral and dress codes, synonymous with Property and Casualty in New Zealand, identify itself as a digital challenger? Where does a carrier in a conservative, risk-averse industry look when seeking to shift the status quo?

Headquartered in Auckland, New Zealand, Tower Insurance is a large general insurer operating in New Zealand and the Pacific Islands. Five years ago, it saw an opportunity to transform the way it delivered care.

“It was the right platform at the right time. The web interface, the mobile platform, the automation — everything we were looking for in a product all came together in a single platform.”

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