Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers...
Aaron Wilson
This paper examines the evolution of cloud technology with services such as platform as a service (PaaS), mobile backend as...
When it comes to the IT industry, it seems every new technological innovation doggedly defies definition. At the turn of...
If you’ve chosen or are considering OpenStack, you need to read the blueprint for getting its underlying storage right. In...
Many business-to-business (B2B) organizations make the mistake of overlooking the IT infrastructure that supports transactions and collaboration with trading partners,...
The transition to "cloud also" or "cloud first" is well under way for manufacturers around the globe. The advantages are...
Along the path to purchase, today’s consumers want experiences that are relevant to their consumer experiences, platforms, and locations. But...
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance - because, while it’s easy...
As the calendar flips to 2016, new tactics and technologies are opening up tantalising possibilities for how marketers might improve...
Many marketing white papers talk a lot about specific tactics and how to maximize your approach to one key task....