Travel Industry Outlook 2024: How Advertisers Can Capitalize on the Resiliency of Tourism

Key stat: More than 285 million people from around the world traveled internationally during Q1 of 2024, a 20% increase from the year prior, according to UN Tourism.

Consumers may be cautious about their spending, but they still want to explore. Access this EMARKETER Snapshot for fresh data and insights about consumers’ travel motivations and spending patterns.

You’ll learn about:

  •  Global travel trends post-pandemic
  •  How experiences such as live music and sports are fueling plans
  •  The impact of AI on travelers and travel providers
  •  EMARKETER forecasts on travel-related ad spend
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