The State of B2B Marketing: What 20 Million Leaders Want

In 2024, the marketer who knows their B2B audience best will always win. Get your intel straight from the source.

Join Industry Dive’s VP of Global Strategy and NetLine’s Chief Strategy Officer on Tuesday, August 27, at 10am PT | 1pm ET as they reveal the most critical findings surfaced by their first-party consumption and intent data from over 20 million B2B leaders. 

Marketers will leave this session with exclusive audience data and advice to: 

• Craft winning content and demand strategies tailored to the habits and preferences of today’s B2B decision-makers — including specific analysis of what captivates the C-suite 
• Grasp the modern buyer’s journey and expertly develop approaches and asset mixes to match 
• Understand how hot topics like genAI, cookie loss, and more fit into the equation 

Register now!