Marketing Transformation in the Age of AI

Harnessing data, automation, and analytics to drive business impact

A Gartner study revealed that in 2025, large organizations will turn to AI for generating 30% of their outbound marketing messages. Over the past year, AI has evolved from being an enabler to an autonomous driver of marketing transformation. Brands are now using AI to analyze vast data streams, automate decision-making, and optimize performance at every touchpoint. The rapid adoption of AI-powered tools is reshaping customer engagement, campaign management, and CX intelligence.  

To drive measurable business impact, marketing leaders must focus on three key areas — AI-led efficiency, automated optimization, and data unification. To stay ahead, brands must move beyond traditional strategies and harness AI as a catalyst for marketing innovation.  

Join us at the Sprinklr and AMA Bootcamp: Marketing Transformation in the Age of AI to explore cutting-edge AI applications, industry best practices, and the future of intelligent marketing.