The 3 Essential Components of an ABM Solution
1 min read
Account based marketing (ABM) is more than a marketing buzzword—it’s a strategy that savvy marketers are incorporating into...
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Account based marketing (ABM) is more than a marketing buzzword—it’s a strategy that savvy marketers are incorporating into their marketing mix to drive revenue across their business. As more B2B organizations shift toward account centricity, it’s important to acknowledge that you will be more successful with the right tool, specifically an ABM solution that allows you to easily target, engage and measure accounts.
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